NRC Accompanies the BAB Crew at the Knicks' Open Practice
JENNY BRADFORD - BIG APPLE BASKETBALL
Just as North Road Communications provides opportunities for its members to develop their professional skills and reach beyond their comfort zones through the lense of Integrated Marketing and Communications, Big Apple Basketball, one of NRC’s clients, strives to expose members of their program with the opportunity to advance their educational, professional and life skills development, through basketball and other community-focused programs. On October 5th, the Big Apple Basketball team had the opportunity to attend an Open Practice for the New York Knicks at Columbia University. Two of the account representatives, Jenny Bradford and Tom Gleeson attended the practice and covered the event for social media, the BAB website and eventually a highlight reel created by the NRC videography team.
On the day of the event, the NRC members arrived and were greeted by the hype-up team outside the Leviathan Gym at Columbia. Once inside, they met the “BAB crew” consisting of Jason Curry, founder and President of BAB, some of the students in the program, and their families. The kids were beaming with excitement, and so were the overjoyed fans in the bleachers who were awaiting the arrival of their favorite team. Next, the team was introduced and they ran warm-up drills and then played a scrimmage game complete with high-flying dunks, exciting steals, and innovative plays. As the practice went on, Jenny posted content to the BAB Instagram, Facebook, Snapchat and Twitter while Tom took videos of the most exciting moments to be featured in the highlight reel.
Knicks Coach, David Fizdale, with NRC Account Representative, Tom Gleeson
As the scrimmage wrapped up, Curry was invited down to the court to be congratulated by Knicks Head Coach, David Fizdale for his recent acquisition of the Junior Knicks Coach of the Year award. At the conclusion of the event, Tom and Jenny had the opportunity to meet Coach Fizdale, Knicks President, Steve Mills and Kenny Smith, a commentator for the NBA.
In addition to having fun, the Big Apple Basketball team took this opportunity to get to know their clients and obtain invaluable experience in collecting live coverage of an event. This was just one example of the incredible opportunities that North Road Communications provides for its members so they can improve their professionalism and earn a hands-on understanding of their chosen career path.