My NRC Experience: Globally Known

Paige Lachman , Account Executive

My name is Paige Lachman and I am the Account Executive of Globally Known, one of North Road Communication’s (NRC) newest clients! At Marist, I am senior studying Communications concentrated in Public Relations and Advertising and studying for my Master’s in integrated marketing communications. I was instantly drawn to Marist not only because of the great communication program but because of NRC. Coming to Marist and being involved in a student run firm such as NRC I knew this would be a great experience into the world of integrated marketing communication 

I have been apart of NRC since my fall semester of sophomore year and started on the Beacon Arts account. Beacon is about 30 minutes from Marist and is known as one of the more artsy towns in upstate New York. When walking through the town you might see the multiple art galleries and other sculptures through the town. Not only that but you might notice the big blue bus going through town that was designed and today called the Beacon Free Loop that is used by people who live in town and local college students. While I worked on the account the other representatives and the account executive worked on their social media account. On their Instagram we promoted and did updates on the bus. We also started the campaign #WhatToDoWednesday which showed different and fun places to go to when people visit Beacon. 

After 4 semesters of working on the BeaconArts account I was promoted to Account Executive of Globally Known. This brand is founded by athletes for athletes and offer and provide the tools and skills necessary in sports and life development empowering athletes beyond sports. My team and I have had the opportunity to build this brand digitally on Instagram and soon on Twitter and LinkedIn along with a website soon to launch. Not only that we have had the amazing opportunity to work with successful professional athletes who have played abroad too! While this is the only start of the brand I cannot wait to see where this brand can do and are excited for our plans for the rest of the semester. 

My experience in NRC has been so excited and I have appreciated all the work my team and the Firm Directors have done for me. Working on both accounts I have had an amazing experience getting to work with clients hands-on and I cannot wait to see what is next in store for NRC!